Stories by Chris Seymour

Winners: IBM – 360 Degree Research Labs and J. Walter Thompson MEA – HASSA ELIYA (NOW IS MINE) IBM – 360 Degree Research Labs With Facebook and YouTube now providing the capability for brands to… Continued

Winner: Workiva – CONNECTS with Employees Workiva’s CONNECT was created to empower employees by providing a forum for interaction and the dissemination of valuable resources. Unlike other corporate intranets that simply broadcast company information, CONNECT… Continued

Winner: SAP – #One4 Project The idea for the One4 project was initiated by one SAP employee who was haunted by the global images of the Syrian toddler who lost his life making the journey… Continued

Winner: Weber Shandwick & GSK – Tums Starting Spread During the 2015 NFL season, TUMS fans had painstakingly plotted their fantasy lineups on the turf. With that in mind, Weber Shandwick & GSK created the… Continued

Winner: Marina Maher Communications – Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers  Head & Shoulders is the #1 shampoo in the world, but due to a stigma around… Continued

Winners: Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film and Everywhere Agency – The OshKosh B’gosh #BreakForSpring Campaign Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film The… Continued

Winner: Accenture – Strategy Launch Accenture’s clients were familiar with its Accenture Technology and Accenture Operations businesses. However, Accenture wasn’t always in the picture against pure strategy consultancies like McKinsey and BCG. So they expanded… Continued

Winner: Weber Shandwick & Mars Petcare – Mix Mania Wet dog food comes with some extremely powerful barriers for consumers. It’s gross-looking. It smells kind of bad. It’s expensive. There’s something called “back-end concerns” that… Continued

Winner: Accenture – Creating a Disruptive Digital Platform to Showcase the Best of Accenture Accenture wanted to create an entirely new digital platform for accenture.com to deliver a leading-edge user experience and showcase new and… Continued

Winner: Nexon America and Wonacott Communications – Revealing LawBreakers: Defying PR Laws The objective of this effort was to create a fervent community groundswell for the upcoming videogame LawBreakers, building early anticipation among core audiences… Continued