Stories by Erika Bradbury

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.

For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.