Stories by Iris Dorbian

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to… Continued

According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are… Continued

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued