Stories by Iris Dorbian

A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on… Continued

Investors are increasingly beginning to see CSR as a form of risk management; it’s up to communications executives to bridge their IR and CSR messaging. The following tips serve as a guide for how to… Continued

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to… Continued

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to… Continued

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job.… Continued

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

According to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from… Continued