Stories by Ian James Wright

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.

Reports of grammar’s death have been greatly exaggerated.

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.

Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?

Everyone is working with drastically lower promotional video budgets now because it costs so much less.

If you want to be an Instagram pro, follow the lead of brands that are doing it right.

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.