Stories by Jonathan Rick

AstraZenica committed classic crisis PR mistakes last week with its initial announcement about its coronavirus vaccine. Its incomplete reporting to the media led to several subsequent statements that could degrade trust in the company and its vaccine.

Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

A primer from writing guru Jonathan Rick counsels that PR pros should avoid using jargon generally, especially in headlines. He also urges that you create two headlines: one for human beings and laymen; the other for search engines and insiders.