Stories by Jacqueline Strayer

As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?