Stories by Margarita Peker

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.