Stories by Mark Renfree

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand.

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued