Stories by Mark Renfree

CSR Awards 2015: Use of Social Media

March 12th, 2015 by

Winner: CVS Health and RF | Binder — CVS Health Highlights Commitment to Better Health via Twitter Until recently, CVS Health’s presence on Twitter was mainly retail-focused. As part of an ongoing effort to bring… Continued

CSR Awards 2015: Sustainability/CSR Report

March 12th, 2015 by

Winner: Medtronic Inc. — 2014 Integrated Performance Report  In an effort to tell a holistic story of how Medtronic creates value in the context of its economic, social and environmental impacts with its annual report,… Continued

CSR Awards 2015: Social Media Campaign

March 12th, 2015 by

Winner: Hyundai Motor America — Hyundai Hope on Wheels  Hyundai Hope on Wheels is one of the largest private providers of pediatric cancer research grants in the United States. Each September, Hope on Wheels travels… Continued

Nonprofit PR Awards 2015: Association/Nonprofit Team of the Year

March 12th, 2015 by

Winner: United Nations Foundation — Connecting you and the UN When your audience is 7 billion people, your issues are some of this era’s biggest challenges — from climate change to gender equality to global… Continued

Nonprofit PR Awards 2015: Nonprofit Communicator of the Year

March 12th, 2015 by

Winner: Angela Peluso — Verizon Foundation  Angela Peluso is a communications powerhouse who is dedicated to catalyzing social change. Under her leadership, the Verizon Foundation drives major visibility for social problems, elevating the role of… Continued

Nonprofit PR Awards 2015: Blogs

March 12th, 2015 by

Winner: Sierra Club — Coming Clean “Coming Clean” is the blog of Sierra Club Executive Director Michael Brune. Together with his frequent media appearances, public speaking, Sierra magazine column and guest op-eds, it has helped… Continued

Nonprofit PR Awards 2015: Branding/Rebranding

March 12th, 2015 by

Co-Winner: Foundation for Advancing Alcohol Responsibility — Formerly The Century Council The Century Council’s rebranding objective was to conduct a comprehensive strategic review of the organization’s 23-year history, re-evaluate their mission and vision for the… Continued

Nonprofit PR Awards 2015: Corporate/Nonprofit Partnerships

March 12th, 2015 by

Winner: UN Foundations — Walgreens In 2013, the United Nations Foundation and Walgreens, the nation’s largest drugstore chain, partnered to provide children in developing countries access to lifesaving vaccines through the UN Foundation’s Shot@Life campaign.… Continued

Nonprofit PR Awards 2015: Event PR

March 12th, 2015 by

Winner: Copacino+Fujikado — The Wing Luke Museum of the Asian Pacific American Experience Asks: Do You Know Bruce? The Wing Luke Museum of the Asian Pacific American Experience gave Copacino+Fujikado the challenge of launching the… Continued

Nonprofit PR Awards 2015: Marketing

March 12th, 2015 by

Co-Winner: Golin on behalf/for PetSmart Charities — The Journey Home: A Rescue Waggin’ Story We are a nation full of pet lovers. Yet there are widely held misconceptions that shelter pets are “damaged” that act… Continued