Stories by Matthew Schwartz

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves.

It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll.

Winner: USANA Health Sciences – The Best Kept Secret of Elite Athletes USANA Health Sciences, which provides health and nutrition services, wanted to get the word out about the 600-plus athletes who choose USANA supplements.… Continued

Co-Winner: MWW – Making MWW Matter More  “Matter More” is the guiding philosophy of MWW. The East Rutherford, New Jersey-based agency is considered one of the nation’s top midsize PR firms, with a stable of… Continued

Winner: Henson Consulting – Rises to Top Chicago Boutique Agency Henson Consulting gives as good as it gets. Last year, the Chicago-based PR agency developed a video—tongue-firmly-tucked-in-cheek—for local favorite Giordano’s Pizza. The video, which was… Continued

Winner: Kaiser Permanente – share.kaiserpermanente.org In 2013, the PR team at Kaiser Permanente realized that hypercompetition in the healthcare field, along with the unknown impact of the Affordable Care Act, would make it harder for… Continued

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo.

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on.