Stories by Matthew Schwartz

The 40th anniversary of Philippe Petit’s high-wire walk between the Twin Towers of the World Trade Center sparked some a few thoughts on how PR pros can maintain a work-life balance.

It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep […]

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.

Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.

We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.

A suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues.

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.