Stories by Matthew Schwartz

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.

Rumors continue to swirl that Target CMO Jeff Jones may be named as the company’s new CEO. Target is looking to fill the top slot after it announced earlier this month that CEO Greg Steinhafel had stepped down. Steinhafel’s departure was precipitated by a massive security breach late last year in which hackers may have […]

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted.

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

What’s your purple goldfish (WYPG)? For PR pros, the answer may determine whether their brand is able to cut through the proverbial clutter.

With so-called “responsive design” now making it easier for brands and organization to optimize their mobile platforms, the conversation has started to shift to how to create a mobile layout that will engage audiences and keep them coming back. That presents both challenges and opportunities for communicators of all stripes.

It’s a PR nightmare. Imagine your brand is under siege because one of your own uttered some repugnant remarks that found their way into the media and went viral. All hell is breaking loose and the “talent” that has made your brand very rich and very popular is putting the squeeze on you to make […]