Stories by Matthew Schwartz

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.

The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.

The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an […]

Shannon Kelly, PR Manager, Ubisoft Shannon Kelly has played a key role in elevating Ubisoft’s Just Dance video game franchise into a pop culture mainstay. Her objective for the Just Dance 4 branding campaign was… Continued

Margaret Case Little, Senior Director of Strategic Initiatives, National Retail Federation Margaret Little was promoted earlier this year to senior director of strategic initiatives and tasked with managing the NFR’s effort to change perceptions about… Continued

Johnnie Moore, VP, Communications, Liberty University   Johnniee Moore, who has been in charge of the university’s public and media relations since 2006, has worked with nearly every major media outlet in the country. This year… Continued