Stories by Matthew Schwartz

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

The power of a positive outlook works wonders in communications.

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).

Nearly three dozen people weigh in on the question, What’s the best career advice you were given?

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.