Stories by Matthew Schwartz

Comedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.

She knew how to defuse tense situations and see every side of the story before making a final decision.

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.

They may be hard to measure, but these areas count for some of the increasingly important skills of communications.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.

The 5 things you need to do (or have already done) to land full-time work in communications.

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.