Stories by Matthew Schwartz

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.

A 20-person brawl at a Chuck E. Cheese outlet in Wisconsin is just the latest episode of violence at the fast-food chain that caters to kids. Earlier this week a dad and his young son both had to be treated for injuries after an attempted robbery outside of a Chuck E. Cheese outlet in New […]

Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.

Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?

SeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.

With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.

Eliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did.