Stories by Ned Barnett, APR

There are few things more effective at establishing topical media credibility than a book. When an executive is a published author, answering the question, “Is this person a valid and credible source?” becomes far easier. While it isn’t easy to convince an executive to write a book, crafting one from blog posts your executive has created can be remarkably straightforward.

Dealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.

Hurricane Matthew recently taught millions of Americans a lesson they should have long-since learned: that it is dangerous to live or work on the coast. Of course, telling coastal dwellers this is like telling Kansans that it’s dangerous to live in Tornado Ally – or a Los Angelino that it can be unhealthy to live on a fault line.

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.