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Stories by Nicole Schuman


[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication
September 21st, 2022 by Nicole SchumanPRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

DirecTV Misses the Mark on Timely Crisis Response
September 19th, 2022 by Nicole SchumanDirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday.

Volatile Markets Cause Pressure for Biden, Brands
September 14th, 2022 by Nicole SchumanRegardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

Avoiding Communication Crises with NIL Campaigns
September 6th, 2022 by Nicole SchumanIt’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?
August 30th, 2022 by Nicole SchumanBrands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

PR Firms Tackle Gender Pay Gap to Promote Women’s Equality
August 26th, 2022 by Nicole SchumanOne of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

[VIDEO] PRNEWS Talks PR and Recession with Next PR
August 25th, 2022 by Nicole SchumanPRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

Layoffs and Communication: What NOT to Do
August 24th, 2022 by Nicole SchumanHow a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust
August 22nd, 2022 by Nicole SchumanAcknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.