We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.
Stories by Nicole Schuman


Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanCommunicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All
July 29th, 2022 by Nicole SchumanNot all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

[VIDEO] PRNEWS Talks Summer Travel Comms with Travel + Leisure Co.
July 28th, 2022 by Nicole SchumanPRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

AP Style Update: Style and Grammar Basics
July 20th, 2022 by Nicole SchumanFor this installment, we explore grammar basics of AP style that most writers use on a daily basis.

Reluctant Twitter Owner Musk Poses Huge PR Problems
July 14th, 2022 by Nicole SchumanHow do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech
July 12th, 2022 by Nicole SchumanPRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

Considerations While Weighing a Rebrand: Research, Communicate and Measure
July 6th, 2022 by Nicole SchumanSome rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

July 4 Gun Violence Yields Bumbling Responses
July 5th, 2022 by Nicole SchumanWe live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information.

Addressing Internal Communication After Roe v. Wade Ruling
June 28th, 2022 by Nicole SchumanThe Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.