You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.
Stories by Nicole Schuman


Newton, Shildt Gaffes Highlight What’s Needed Before an Apology
April 13th, 2022 by Nicole SchumanSome free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Twitter Properly Announces Controversial Musk Board Appointment
April 5th, 2022 by Nicole SchumanIt’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Media Relations Challenges, Opportunities of Working in Cannabis PR
April 1st, 2022 by Nicole SchumanEvery industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Keeping Women in the PR Workforce
March 31st, 2022 by Nicole SchumanWomen feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office.

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR
March 24th, 2022 by Nicole SchumanPRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.

Pay Transparency a Good PR Move for Equal Pay Day
March 15th, 2022 by Nicole SchumanWhile some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.

Offbeat PR: Promoting the Doomsday Clock
March 8th, 2022 by Nicole SchumanOur first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Zelenskyy, Ukraine Winning War of Information, PR
March 2nd, 2022 by Nicole SchumanFrom a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.