Stories by PRNEWS

earned media

PR Pros Push Range of Tactics to Win Earned Media Placements

February 25th, 2021 by

Looking at the market for earned media during a recent PRNEWS webinar, PR pros admitted the landscape remains highly competitive, though a bevy of targets is available. Panelists urged PR pros to consider a range of traditional and newer media outlets.

woman smiling working at computer

What Working from Home Taught Me About Productivity

February 25th, 2021 by

Goldman Sachs boss David Solomon is the latest CEO to join the debate over working from home. For his company, it’s not feasible, he says. For other leaders, the pandemic made work from home a necessity. The author of this was a skeptic, but now he’s sold on working from home. Companies have made changes, though, including sharing corporate values and transmitting culture via internal communication.

vaccine

How Communicators Can Inspire Employees to Vaccinate

February 24th, 2021 by

Most employees receive health benefits from employers. It makes sense that companies are at the center of getting staff to vaccinate. Here are tips and tactics to create engaging, fun and accessible internal communication to encourage vaccination.

Lessons Earned: Toughen Up, Buckle Down and Never Stop Learning

February 23rd, 2021 by

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.

cancelled stamp on calendar

Reputation Management: Moving Forward in the Wake of Cancel Culture

February 19th, 2021 by

Social media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.

How to Gain Media Relations Contacts During The Pandemic

February 18th, 2021 by

As we know, PR is a relationship business. Owing to the pandemic, face-to-face meetings and quick coffees with journalists can’t occur. Still, clever PR pros are expanding and deepening relationships with journalists. We offer a few tactics to get PR pros back out on the circuit, virtually.

Beyond Black History Month: 2021 Cannot Be Just Another Year

February 17th, 2021 by

The recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.

ABCs

For Global Ethics Month, Consider the ABC’s of Ethical Failures

February 15th, 2021 by

With trust in business and government at historic lows and consumers questioning everything, ethical behavior is critical. As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time. The ABCs of ethical failures can help

Clubhouse: Is There Room in ‘The Club’ For Brands?

February 12th, 2021 by

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

In Honor of Valentine’s Day, PRNEWS Editors Share What they Love about PR

February 11th, 2021 by

The PRNEWS editorial team spent some time reflecting on the last year and discussed what they love (and don’t love) about what’s happening in the PR industry.