Stories by Jenny Frenkel


How Communicators Can Help Educate America on AAPI Heritage

May 5th, 2021 by

Misinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.

Consider Mental Health as PR Pros Return to Office

May 5th, 2021 by

We asked Infinite Global’s global COO Isabel Podda and VP Sophie Cikovsky to discuss the importance of mental health awareness in PR as communicators return to the office. Since PR traditionally is in the top 10 of most-stressful occupations, mental health awareness is critical. It’s more so in the wake of the COVID-19 pandemic.

PR Headed in Right Direction on Diversity, Empathy and Ethics, Though Long Road is Ahead

May 5th, 2021 by

At a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.

CSR and Diversity Award logo

Winners Announced for PRNEWS CSR & Diversity Awards

April 30th, 2021 by

Marketing and communication professionals gathered virtually Tuesday to celebrate the winners and honorable mentions for the PRNEWS CSR & Diversity Awards, which mark excellence across people, teams and campaigns. Here are this year’s winners.

Basic Tips to Help PR Pros Combat Disinformation

April 28th, 2021 by

There are few issues more important to organizations than disinformation, cyber crime, breaches and hacks. Communicators can contribute to the fight against these scourges by keeping one thing in mind: Know your audience. With that knowledge, it’s easier to spot aberrant behavior, which may indicate a disinformation effort.

Tips for Spring-Cleaning Your Communication

April 23rd, 2021 by

There’s no time like spring to take a fresh look at cleaning the homestead and your communication tactics and strategies. Consider what’s working and things that need tweaking or a deep-cleaning, such as dusty media lists or social posts that haven’t aged well.

How to Ensure Sustainability is Part of Your Company’s Communications

April 22nd, 2021 by

Making sustainability part of your company’s culture and communications can seem daunting. Right or wrong, some consumers are demanding organizations promote sustainable practices. On Earth Day, we offer ideas and tips that can help get you started.

Survey Notes Diversity Issues, Importance of Leaders in ‘Sticky’ Crises

April 20th, 2021 by

“Sticky” crises require near-immediate response and might compel crisis managers to explore and understand emerging crises’ breadth and scope. These additional complexities and communication demands influence the way crisis managers prepare for crises. Leadership requirements during sticky crises and diversity were some of the areas examined in a survey from Crisis Insider parent PRNEWS and UGA’s Crisis Communication Coalition. More than 400 PR pros were surveyed in early spring 2021. We provide several highlights.

How to Gather Consumer Data in an Age of Privacy

April 16th, 2021 by

Companies and communicators require data to gain insight about consumers. In theory, the rise in online shopping during the pandemic should be a boon for data gathering. The reality is more complicated, especially as consumers rebel against ‘data stealing’ and Google, among others, is set to better protect browsing history. Still, there are options to gather data transparently and insights gained have never been more important.

Bouncing Back in 2021: How to Maintain an Engaged, Innovative Culture

April 15th, 2021 by

The pandemic has changed many parts of our lives, yet something that vexed senior leaders one year ago is a constant: Can you engage employees, sustain a corporate culture and encourage innovation in a largely remote world? Ruder Finn CEO Kathy Bloomgarden offers ideas to promote innovative thinking and connectedness when most if not all employees are WFH.