Stories by Allison Fitzpatrick and Samantha Rothaus


Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human

May 11th, 2022 by

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

Celebrating World Press Freedom Day and its Many Ironies

May 3rd, 2022 by

The ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued

Ensuring a Sustainable Marketing Effort Doesn’t Greenwash Away

April 22nd, 2022 by

This is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.

PRNEWS Announces Winners of 2022 Social Impact Awards

April 20th, 2022 by

PRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

AP Stylebook

AP Style Updates: COVID-19

April 12th, 2022 by

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] This Month’s ‘Social Break’ Explores Social Media Crises

April 11th, 2022 by

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

PRNEWS Announces Winners of Digital + Social Media Awards

April 7th, 2022 by

PRNEWS announced the winners of its 2022 Digital + Social Media Awards.

How PR Pros, Marketers Can Combat Disinformation

March 31st, 2022 by

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

How Live Events Remind Us of Connecting and Pivoting

March 23rd, 2022 by

As we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Tips for Creating Powerful, Pithy and Publishable Soundbites

March 17th, 2022 by

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.