Stories by PRNEWS

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PRNEWS Announces 2023 Agency Elite Top 100

September 20th, 2022 by

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

How Organizations Can Leverage Their Values and Why They Should

September 8th, 2022 by

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

PRNEWS Honors Top Women in Industry at New York Gala

September 7th, 2022 by

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.

Three Approaches for Engaging Global Warming’s ‘Six Americas’

September 7th, 2022 by

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

Communicators: Prepare Now for a (Potential) Federal Data Protection Law

August 23rd, 2022 by

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.

PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala

August 22nd, 2022 by

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play

August 3rd, 2022 by

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Mixing Data with Human Interaction Can Maximize Media Relations

July 27th, 2022 by

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Making Small Changes in Your Writing Can Improve It Greatly

July 25th, 2022 by

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.