As they did during the outset of the pandemic, internal communication once again will take center stage as companies get set to re-open offices. An emphasis on the basics of good communication will rule the day.
Stories by Stacy Adams
For some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued
If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.
We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.
It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued
There are a slew of responsibilities on the PR pro’s plate. Yet helping to slow the spread of disinformation must rank high on communicator’s list of priorities. As we celebrate July 4th, it’s important to see PR pros as freedom fighters against disinformation.
Bosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.
The coronavirus vaccines were supposed to bring an end to the pandemic. Yet vaccine resistance continues to claim a significant portion of the population. Former Porter Novelli president Bill Novelli says communication can work, but it must overcome politics, distrust and misinformation.
The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.