Stories by Richard Brownell

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.

PR is global. You can’t predict what will happen around the world. But you can prepare.

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

Target’s “Thigh Gap” results in major blowback for the retailer.

Be sure you are getting the most out of Twitter by embracing these key tips.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

Here are some methods you can employ to enhance your messaging and grow your audience on Google.