Stories by Richard Brownell

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.