Stories by Richard Brownell

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

David Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued

PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014.

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.

Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.