Stories by Richard Brownell

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

The best way to generate content that is useful and sharable is to practice brand journalism.

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.