Stories by Richard Brownell

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators.

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.

PR news announced the winners and honorable mentions of its 2014 Platinum PR Awards at a luncheon at the Grand Hyatt in New York City on September 16, 2014

PR News celebrated the 2014 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Sept. 16, 2014, at New York’s Grand Hyatt. The Platinum Hall of Fame honors PR campaigns… Continued