Stories by Richard Brownell

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

The life and career of Joan Rivers offers a number of lessons for people working in PR.

There are certain qualities that should stand out among candidates when assembling a crisis communications team.

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.