Stories by Richard Brownell

Naomi Hirabayashi, CMO, DoSomething.org With a marketing budget of zero, Naomi Hirabayashi oversees all celebrities, public relations and marketing partnerships for DoSomething.org, creating 100 million+ impression campaigns on a regular basis. Hirabayashi made Thumb Wars, DoSomething.org’s… Continued

Allison Fried, Manager, Internal Communications, Consumer Electronics Association (CEA) Since joining the Consumer Electronics Association (CEA) in 2006, Allison Fried has been developing new and improved PR tools for exhibitors to maximize their media coverage… Continued

Adam Feigen, Manager, External Communications, Heineken USA In a period of seven months, Adam Feigen, who manages external media relations for Heineken USA, secured two major national stories in The Wall Street Journal, as well… Continued

Rachel Johnson, Communications Director, National Safe Boating Council As communications director of the National Safe Boating Council (NSBC), Rachel Johnson has advanced the North American Safe Boating Campaign (Wear It!) to a level unseen in… Continued

Allie Henderson, Public Relations Specialist, USANA Health Sciences Allie Henderson, USANA Health Sciences’ public relations specialist, has harnessed the power of social media to promote many of the 600+ sponsored athletes collectively known as Team… Continued

Kristal Howard, Public Relations Manager, The Kroger Co. During 2012-2013, Kristal Howard, public relations manager for The Kroger Co., secured more than 35 favorable media placements per quarter, surpassing a set goal of 25 per… Continued

Tiffany Barnes, Public Relations Manager, Cincinnati Zoo & Botanical Garden As the public relations manager for the Cincinnati Zoo, Tiffany Barnes secured more than 15,000 media placements in outlets such as the Associated Press, Good… Continued

Crystal Ghassemi, APR, Public Relations Manager, Dollar General Corporation Since joining Dollar General last year, Crystal Ghassemi has completely overhauled the company’s external outreach efforts. Ghassemi implemented a substantial PR outreach in January 2013 to position… Continued

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued