Companies must communicate thoughtfully—and authentically—throughout LGBTQ Pride month this June. Consumers are paying attention, and “rainbow washing” will backfire. Lazily slapping rainbow colors on logos for one month simply won’t cut it in 2023. Many… Continued
Stories by Robert Conner
![lgbtq, trans and intersex rights concept - multiracial human hands showing thumbs up over rainbow progress pride flag on background](/wp-content/uploads/2023/06/shutterstock-2029360964-150x150.jpg)