Stories by Seth Arenstein


Companies Face Myriad Options on Abortion, None is Easy

May 4th, 2022 by

Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.

Should PR Pros Think Like Futurists During This Uncertain Time?

May 3rd, 2022 by

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

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ESG Pros Differ About Who Should Lead Companies on Social Issues

April 30th, 2022 by

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase Messages

April 29th, 2022 by

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

Despite Differences, Journalists and PR Pros Have Much in Common

April 28th, 2022 by

It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

A Bank CCO Who Mixes Internal Communication and Measurement

April 20th, 2022 by

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Is Burger King’s Trouble Really a Whopper?

April 11th, 2022 by

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

Communicators Play Key Role in Advancing Better Images of Women

April 6th, 2022 by

The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

How You and Your Executive Can Become a Reporter’s Trusted Sources

March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.