Stories by Seth Arenstein

woman at doctors office

State’s Suit Against Publicis Health Illustrates PR’s Exposure

May 7th, 2021 by

It’s good news that the business community continues to elevate the importance of PR and marketing. On the other hand, this recognition can bring unintended consequences. An example is the suit Massachusetts brought against Publicis Health for its alleged role in helping Purdue Pharma sell opioids.

Lessons from Peloton’s Treadmill Recall Reminiscent of Other Crises

May 6th, 2021 by

From a PR viewpoint, Peloton is a good news/bad news story. First, the relatively good news. Peloton apologized yesterday (May 5) for failing to act promptly on reports that its secondary line of equipment, treadmills,… Continued

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board

May 5th, 2021 by

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.

Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose

May 5th, 2021 by

The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.

Wishing You a Happy Honesty Day, Honestly

April 29th, 2021 by

It’s a small irony that a week beginning with a bogus story about VP Kamala Harris’s children’s book ends Friday (April 30) with the celebration of Honesty Day. It’s a holiday that every PR pro should circle on the calendar as honesty is the currency of the profession.

PRSA Gets Proactive, Adds Resources on Disinformation and DEI

April 20th, 2021 by

PRSA added a 4-pronged information asset to its site today with a resource called Voices4Everyone. It addresses issues communicators need to navigate today’s climate, including disinformation/misinformation and D&I. PRSA says it will update resources regularly with new and curated content.

Burger King

Burger King UK’s Whopper of a Tweet Provides Lessons in Diversity and Humor

April 20th, 2021 by

One of the most difficult moments for crisis communicators is knowing when, or even if, to react. Once you decide to act, finding a proper response is critical. The backlash against Burger King UK’s tweet was immediate. The company, though, seemed to forget a motto it used for 40 years: ‘Have It Your Way.’ Instead, after choosing to respond, it doubled down with explanations.

terms to know

Buzz Box: Terms You Need to Know [April 2021]

April 20th, 2021 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at empathetic bankers and partisan changes.

newspapers lined up

Rinse, Lather, Repeat: Tailor Pitches, Use Data, Be Upbeat and Diverse

April 15th, 2021 by

Cision’s annual state of the media didn’t offer revelations, but is loaded with useful insight and data about how journalists worked in 2020 and what they’re looking for in 2021. It’s a good reminder for PR pros to tailor pitches, return calls, include useful data, provide DEI angles and consider upbeat stories.

PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’

April 14th, 2021 by

PRSA responded to the needs of former members and unemployed communicators, unveiling an initiative to encourage them to rejoin or join the trade organization, respectively. “In Between Jobs” offers half-price membership to PRSA as well as other incentives aimed at helping unemployed communicators find work.