Stories by Seth Arenstein

Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.