Stories by Seth Arenstein


Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

Flat vector design statistical and Data analysis for business finance investment concept with business people team working on monitor graph dashboard

Data Roundup: Smaller Newsrooms, San Francisco’s Name, Employers and Political Info

January 25th, 2023 by

In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.

[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023

January 19th, 2023 by

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?

January 19th, 2023 by

Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s

January 12th, 2023 by

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

January 10th, 2023 by

Gauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.

PR Pros Seek Flexible Hours, More Money and Purpose, But ‘Crave’ In-Office Work

January 4th, 2023 by

Covid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.

New York City skyline

How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank

December 20th, 2022 by

With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.

positive indicators in 2023

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust

December 20th, 2022 by

Part of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.

Proactive Approach and Monitoring are Best Defenses Against Misinformation    

December 6th, 2022 by

Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.