PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.
Stories by Seth Arenstein

PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth
February 7th, 2023 by Seth Arenstein
An Ethical Conundrum: Should Companies Post Diverse Imagery if Theyโre Not Diverse?
February 6th, 2023 by Seth ArensteinItโs hard to believe but there are few ethics governing imagery in communication. Some companies are taking advantage of this in the DEI space.

Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters
February 1st, 2023 by Seth ArensteinWe thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDutyโs issue is more predictable. Its CEO needs a communication function or a more competent one.

First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side
January 30th, 2023 by Seth ArensteinIn part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.

Roundup: Hindenburgโs Important Facts, M&Mโs Sticky Mess and Raising ChatGPTโs Allowance
January 26th, 2023 by Seth ArensteinIn this edition of Week in Review, the Hindenburg-Adani case shows an activist investorsโ allegations demand factual responses.

Data Roundup: Smaller Newsrooms, San Franciscoโs Name, Employers and Political Info
January 25th, 2023 by Seth ArensteinIn this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.

[VIDEO] PRNEWS Live Dives Inside Edelmanโs New Trust Barometer for 2023
January 19th, 2023 by Seth ArensteinIn spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelmanโs 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?
January 19th, 2023 by Seth ArensteinCan technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonaldโs
January 12th, 2023 by Seth ArensteinThe media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonaldโs took a hit for an old PR crisis.

PR Crisis Response is Much More Than Trusting Yourself, But It Begins There
January 10th, 2023 by Seth ArensteinGauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.