Stories by Steve Goldstein

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […]

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.

Stephanie Tabor, Manager, Corporate Communications, Solazyme, Inc. Stephanie Tabor has been managing communication efforts for the red-hot sustainable technology industry for over five years, launching the world’s most sustainable source of oil ever discovered, and working to… Continued