Stories by Steve Goldstein

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued

Winner: SparkFarm and Communities Foundation of Texas  – North Texas Giving Day Raises $25.2 Million in 17 Hours Since 2009, Communities Foundation of Texas (CFT) has presented “North Texas Giving Day,” a one-day event where… Continued

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode.

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […]