Stories by Sophie Maerowitz


Active Listening, Authentic Storytelling are Keys to Effect Social Change

July 27th, 2021 by

To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.

LinkedIn logos piled on top of one another

#SSU2021 Speaker Q&A: CompTIA’s Kelly Stone on Leveraging LinkedIn

July 27th, 2021 by

CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.

older woman getting vaccinated

Report: Family Members, Doctors are Still the Influencers Vaccination Campaigns Need

July 19th, 2021 by

New findings from the Kaiser Family Foundation (KFF) indicate that among those resistant to get a vaccine six months ago, one in five previously vaccine-averse individuals now say that have received a vaccine, in part due to family pressure. KFF’s latest report follows up with 878 respondents, including those who said they would not be getting the vaccine in January.

Red piece of paper peeling away to read "MeToo"

Ava Lane, VMI Crises Illustrate #MeToo Responses Still Lacking in 2021

July 12th, 2021 by

Although the headlines in the last year have been been laser-focused on COVID and racial equity workforce violations, the #MeToo era is far from over. Recent responses to harassment, sexual violence and misogyny at a Michigan boutique and Virginia Military Institute indicate a lack of accountability and action following instances of harassment.

Sandwich with tuna, lettuce, slices of fresh tomatoes, scrambled eggs and mozzarella cheese on the white craft paper.

Subway’s Tuna Troubles Return, Reminding PR Pros to Monitor for Fishy Sentiment

June 29th, 2021 by

A revival of the “Subway tuna” controversy is the cyclical crisis that few PR pros want to see on their plate. Monitoring and dark pages can help, experts say.

Screen shot of Carl Nassib Instagram post, supportive comments on the right side

Nassib’s Coming Out Video Sets Precedent for NFL Player Communication

June 22nd, 2021 by

Raiders player Carl Nassib became the first active NFL athlete to publicly announce he is gay on June 21. Solidarity, simplicity and coordination of messaging were key to the league’s communications strategy.

Woman using mobile phone for checking social media

Report: Focus More on Facebook, Customer Service Efforts on Social in 2021

June 15th, 2021 by

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

Sophie Maerowitz and Spencer Harvey speaking in dual panels, PRNEWS logo on upper right

[VIDEO] Spencer Harvey, Communications Manager at GLAAD on Pride 2021 LGBTQ+ Messaging and Advocacy

June 8th, 2021 by

PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD. Harvey discussed GLAAD’s latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg’s and others.

frustrated woman, hands on her head in front of laptop

After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t

June 3rd, 2021 by

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?

An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer

June 1st, 2021 by

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.