To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.
Stories by Sophie Maerowitz
CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.
New findings from the Kaiser Family Foundation (KFF) indicate that among those resistant to get a vaccine six months ago, one in five previously vaccine-averse individuals now say that have received a vaccine, in part due to family pressure. KFF’s latest report follows up with 878 respondents, including those who said they would not be getting the vaccine in January.
Although the headlines in the last year have been been laser-focused on COVID and racial equity workforce violations, the #MeToo era is far from over. Recent responses to harassment, sexual violence and misogyny at a Michigan boutique and Virginia Military Institute indicate a lack of accountability and action following instances of harassment.
A revival of the “Subway tuna” controversy is the cyclical crisis that few PR pros want to see on their plate. Monitoring and dark pages can help, experts say.
Raiders player Carl Nassib became the first active NFL athlete to publicly announce he is gay on June 21. Solidarity, simplicity and coordination of messaging were key to the league’s communications strategy.
A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.
PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD. Harvey discussed GLAAD’s latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg’s and others.
While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?
Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.