Stories by Scott Van Camp

The other day I caught an excellent blog post by Earl Wilkinson, executive director and CEO of INMA (International Newsmedia Marketing Association), which offered an informative take on the rapid change that is occurring in the newspaper industry—jus…

Stakeholders in the long-awaited Obamacare decision have been formulating their PR messages for months, covering all of the bases. One Senate hopeful, however, has jumped the gun.

Stakeholders in the long-awaited Obamacare decision have been formulating their PR messages for months, covering all of the bases. One Senate hopeful, however, has jumped the gun.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertis…

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.