Stories by Scott Van Camp

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Commonly known as “the flirting app” amongst the digerati, the social networking platform Skout—which lets users message and chat with nearby strangers—is now flirting with disaster. After a Tuesday, June 12 story in The New York Times Bits blo…

The individual powers of Facebook and Pinterest are well documented; but can they generate the massive awareness that L’Oréal seeks?

The individual powers of Facebook and Pinterest are well documented; but can they generate the massive awareness that L’Oréal seeks?

The blog platform’s first big-brand campaign marks an effort to become a revenue generator—but will advertising be acceptable to its devoted user group?

The blog platform’s first big-brand campaign marks an effort to become a revenue generator—but will advertising be acceptable to its devoted user group?

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued