Stories by Scott Van Camp

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

The average PR agency revenue for 2011 reached 18.6%, not quite as high as in pre-recession 2007, but heartening to agency owners nonetheless.

Most Twitter users may not have even notice the revamped bird logo, but more than a quarter million people have viewed the video that depicts the transformation.

Most Twitter users may not have even notice the revamped bird logo, but more than a quarter million people have viewed the video that depicts the transformation.

Pinterest users are 79% more likely to purchase items they saw pinned on Pinterest compared to Facebook users.

Pinterest users are 79% more likely to purchase items they saw pinned on Pinterest compared to Facebook users.