Stories by Scott Van Camp

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study.

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

Car maker Jaguar’s lighthearted response to the portrayal of its brand on AMC’s Mad Men was akin to its cars: sleek and classy.

Car maker Jaguar’s lighthearted response to the portrayal of its brand on AMC’s Mad Men was akin to its cars: sleek and classy.