Stories by Scott Van Camp

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.

With HP’s announced layoffs of 27,000 workers, there will be a lot of explaining to do. Here are some tips to keep in mind when communicating a major change to your own team.

With HP’s announced layoffs of 27,000 workers, there will be a lot of explaining to do. Here are some tips to keep in mind when communicating a major change to your own team.

If you read the pomegranate juice maker’s press release on the matter, you’d never know the ruling that it engaged in false and misleading advertising went against the company.

If you read the pomegranate juice maker’s press release on the matter, you’d never know the ruling that it engaged in false and misleading advertising went against the company.

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare.