Stories by Scott Van Camp

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Women’s Health hopes a party in the Hamptons will entice Pinterest users to enter a contest for Forevermark Diamonds (plus, 5 tips for effective Pinterest integration).

Women’s Health hopes a party in the Hamptons will entice Pinterest users to enter a contest for Forevermark Diamonds (plus, 5 tips for effective Pinterest integration).

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover.

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.