Stories by Scott Van Camp

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans,…