Stories by Scott Van Camp

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve…

Next time Popchips launches an online ad campaign that creates controversy, it just might want to get its response straight.

Next time Popchips launches an online ad campaign that creates controversy, it just might want to get its response straight.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.