Stories by Scott Van Camp

Wal-Mart Crisis Underscores Need for Strong Corporate Governance

April 30th, 2012 by

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

While Insider Trading Probe Brews, Goldman’s Blankfein Faces the Media

April 27th, 2012 by

Was it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sa…

Heart Attack Grill: When Is a Crisis a Big, Fat PR Opportunity?

April 26th, 2012 by

For most restaurants, heart attacks and fainting spells by patrons would be the kiss of death. Not so for a restaurant in Vegas that celebrates culinary excess.

Heart Attack Grill: When Is a Crisis a Big, Fat PR Opportunity?

April 26th, 2012 by

For most restaurants, heart attacks and fainting spells by patrons would be the kiss of death. Not so for a restaurant in Vegas that celebrates culinary excess.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Old Tweets Haunt Romney Spokesperson

April 24th, 2012 by

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

Old Tweets Haunt Romney Spokesperson

April 24th, 2012 by

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.