Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
Stories by Scott Van Camp
Are Untrue Posts Simply the Nature of the Twitter Beast?
April 10th, 2012 by Scott Van CampSome editors seem to think so, as an unsubstantiated (and untrue) blog post about South Carolina Gov. Nikki Haley spreads via Twitter, possibly harming her chance as a vice-presidential contender.
Are Untrue Posts Simply the Nature of the Twitter Beast?
April 10th, 2012 by Scott Van CampSome editors seem to think so, as an unsubstantiated (and untrue) blog post about South Carolina Gov. Nikki Haley spreads via Twitter, possibly harming her chance as a vice-presidential contender.
A Look at 3 Winning CSR Trends
April 9th, 2012 by Scott Van CampAt PR News we’re getting ready for the CSR Awards luncheon in Washington, D.C., on Tuesday, April 17, so we’ve been steeped in successful green, sustainability and community outreach campaigns. The work organizations and agencies are doing…
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
5 Tips for Creating an Effective and More Personal Podcast
April 5th, 2012 by Scott Van CampA podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.
5 Tips for Creating an Effective and More Personal Podcast
April 5th, 2012 by Scott Van CampA podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.
5 Questions for PRSA Chairman & CEO Gerry Corbett
February 8th, 2012 by Scott Van CampIn an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority.
5 Questions for PRSA Chairman & CEO Gerry Corbett
February 8th, 2012 by Scott Van CampIn an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority.