Stories by Scott Van Camp

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Getting a Customer Price Increase Right: Come On Down, Public Relations

January 16th, 2012 by

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes.

IABC World Conference: When Thought Leadership Goes Bad

June 14th, 2011 by

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.

IABC World Conference Tackles the Decision-Making Process

June 13th, 2011 by

More than 1,000 communications pros have convened at the International Association of Business Communicators World Conference in San Diego to dissect the science—and art—of public relations.

PR in a War Zone, Part 2: Setting Realistic Communication Goals in Afghanistan

April 8th, 2011 by

In part 2 of his interview with PR News editor Scott Van Camp, Air Force First Lieutenant Raymond Gobberg discusses mentoring Afghan government communicators while attempting to cope with the realities of war.