Stories by Scott Van Camp

Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address… Continued

Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

The airline has effectively used Twitter, its blog and CEO engagement to address pilot Clayton Osbon’s in-flight rant.

Beef Products Inc. is launching a PR campaign of its own to educate the public on the safety of its product.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.