Stories by Scott Van Camp

A communications officer serving in a remote and dangerous Afghan province talks about how PR is moving the needle in gaining the trust of residents, and about the challenges of working in a war zone.

Winner: Hunton & Williams LLP and Jaffe PR – Privacy Blog Influences Global Privacy and Data Security Developments On Dec. 1, 2010, when the U.S. Federal Trade Commission released a long-awaited report proposing a new… Continued

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.

While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop.

Kaiser Permanente’s Diane Gage Lofgren and the U.S. Census Bureau’s Steve Jost keynoted the PR News NonProfit PR Awards luncheon on Nov. 3 at the National Press Club in Washington, D.C. Nearly 200 communicators were in attendance to celebrate the best in nonprofit PR.

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.