Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.
Stories by Scott Van Camp
Payoff Time for Wal-Mart’s Goodwill Chips
May 1st, 2012 by Scott Van CampThe big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico.
Payoff Time for Wal-Mart’s Goodwill Chips
May 1st, 2012 by Scott Van CampThe big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico.
U.S. ‘Alpha Females’ Choose Smartphones Over Sex
May 1st, 2012 by Scott Van CampA new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.
U.S. ‘Alpha Females’ Choose Smartphones Over Sex
May 1st, 2012 by Scott Van CampA new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.
PR News/Cision Study: PR Pros Favor Twitter for Media Relations
April 30th, 2012 by Scott Van CampDespite the growing popularity of social networks, the e-mailing of press releases is not abating.
PR News/Cision Study: PR Pros Favor Twitter for Media Relations
April 30th, 2012 by Scott Van CampDespite the growing popularity of social networks, the e-mailing of press releases is not abating.
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Wal-Mart Crisis Underscores Need for Strong Corporate Governance
April 30th, 2012 by Scott Van CampAs a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.