Stories by Scott Van Camp

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Payoff Time for Wal-Mart’s Goodwill Chips

May 1st, 2012 by

The big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico.

Payoff Time for Wal-Mart’s Goodwill Chips

May 1st, 2012 by

The big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Wal-Mart Crisis Underscores Need for Strong Corporate Governance

April 30th, 2012 by

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.