Stories by Scott Van Camp

Schwartz MSL’s Mark McClennan, a presenter at the PRSA Counselors Academy Conference in New Orleans, provides a list of reasons why PR programs fail from a leadership perspective. Care to add to the list?

Schwartz MSL’s Mark McClennan, a presenter at the PRSA Counselors Academy Conference in New Orleans, provides a list of reasons why PR programs fail from a leadership perspective. Care to add to the list?

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.

Merkle and Ricochet Public Relations positioned leaders of verticles at the customer relationship marketing company as experts for targeted outreach to media pros.